Simba - Roarrrs with Flavour

Hylton worked with Durban-based agency The Hardy Boys to create a new look and fresh packaging for one of South Africa's most iconic brands - Simba Chips. We took inspiration from South Africa's rich and diverse culture's and flavours, using patterns to bring each flavour to life.

Client: Simba / PepsiCo | Agency: The Hardy Boys

Creative Direction: Hylton Warburton / Brandon Head

Design: Hylton Warburton / Brandon Head

Concept: Hylton Warburton

Ogilvy South Africa, Simba's above-the-line agency, created a vibrant campaign around our pack designs, personifying each flavour through people and fashion. The resulting campaign is packed with energy, fun and proudly South African. We weren't involved in this, but we couldn't help but share it!

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