Client: Simba / PepsiCo | Agency: The Hardy Boys
Creative Direction: Hylton Warburton / Brandon Head
Design: Hylton Warburton / Brandon Head
Concept: Hylton Warburton
Ogilvy South Africa, Simba's above-the-line agency, created a vibrant campaign around our pack designs, personifying each flavour through people and fashion. The resulting campaign is packed with energy, fun and proudly South African. We weren't involved in this, but we couldn't help but share it!